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Kieran Kilcoyne, MBA, currently serves as a Ticket Sales Executive at Bay FC since January 2024. Previously, Kieran held various roles at St. Andrews University, including Head Esports Coach, where responsibilities included collaborating with the Athletic Director on recruitment and budgeting for the team's season. Kieran also expanded recruitment efforts during the interim role and increased team size significantly as an Assistant Esports Coach. Additional experience includes internships with notable organizations such as the Detroit Pistons and the Atlanta Hawks, focusing on professional sports sales. Kieran holds a Master of Business Administration from St. Andrews University and a Bachelor of Arts in Sport Management, also from St. Andrews University.