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Kevin Heckel is an experienced marketing professional currently serving as the Director of Lifecycle Marketing at Bay FC. Prior to this role, Kevin held the same position at Backblaze, where multi-channel campaigns were developed to enhance cloud storage revenues. As Senior Lifecycle Marketing Manager at Dropbox, Kevin created campaigns to retain users and upgrade subscription plans. Additional experience includes roles at NerdWallet, where conversion rates for financial products improved through lifecycle marketing initiatives, and Google, where B2C email marketing significantly increased active usage of Google Home products. Earlier in the career, Kevin consulted for major companies like Pfizer and Mercedes-Benz, focusing on tailored marketing strategies. Kevin holds a B.A. in Communications, Psychology, and Marketing from Caldwell University.