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Pam Roche currently serves as the Director of Channel Marketing for North America at Bauer Hockey, a position held since October 2010. Previously, Pam Roche held the role of Senior North American Retail Marketing Manager at Bauer Hockey. Prior to this, Pam Roche was the East Region Marketing Director at adidas from June 2008 to January 2009. Experience also includes serving as the Director of Marketing for City Sports from December 1998 to June 2008, and at Long's Jewelers from 1997 to 1998. Additional roles include Senior Marketing Executive at WBZ Newsradio 1030 from 1995 to 1997 and Senior Marketing and Sales Executive for the New England Patriots from 1992 to 1995. Pam Roche began a career in the industry as a Producer/Sportscaster/Sales Executive at Curt Gowdy Broadcasting, where work spanned from 1988 to 1992.