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Luis Villarreal Castilla has a diverse work experience in various roles and positions. Luis started their career as a co-founder and CEO of hitown, where they focused on creating a successful company and building a positive work environment. Luis then co-founded Nuvlar S.A. de C.V., where they worked as a software engineer. Luis later joined Rocket Lawyer as a tech lead and software engineer, leading a team to achieve business goals and improve the user experience. Luis also served as CTO of Curiosity Media Group, where they contributed to the technological development of the company. Luis's entrepreneurial spirit led him to co-found Sititec, where they served as CEO, focusing on sales growth and providing clients with tailored solutions. Currently, they hold the position of CTO at Baubap, contributing to the technical aspects of the company. Throughout their career, Luis has demonstrated a strong dedication to technology, innovation, and business growth.

From 2009 to 2015, Luis Villarreal Castilla attended Tecnológico de Monterrey, where they pursued a degree in Technology and Business Engineering.