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Diego Sanchez has a diverse work experience in marketing and leadership roles. DIEGO is currently the Chief Marketing Officer at Baubap since February 2023. Prior to that, they worked at HEINEKEN MÉXICO where they held the positions of TECATE Strategy and Communication Marketing Manager from March 2022 to January 2023, and Marketing Director for Craft Beer & New Categories from January 2020 to February 2022. Before joining HEINEKEN MÉXICO, Diego worked at Nestlé, where they held various roles such as Sr Marketing Manager for Cereal Partners Worldwide from November 2016 to December 2019, Marketing Manager from March 2013 to October 2016, and Consumer Marketing Coordinator from July 2010 to February 2013. Diego began their career at Deloitte as a Marketing intern from September 2007 to August 2008, and later worked as an Implementation Leader from September 2008 to June 2010.

Diego Sanchez completed their executive MBA degree at the Texas McCombs School of Business from 2016 to 2018. Prior to that, they pursued a degree in Business Administration with a focus on Marketing at the Universidad Nacional Autónoma de México from 2003 to 2008. Diego also obtained their high school diploma from Universidad La Salle, A.C. from 2000 to 2003, specializing in High School/Secondary Diplomas and Certificates.