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Shelley Beyer is an accomplished leader with extensive experience in sales and operations, currently serving as the Sr. Director of Sales and Operations at Batteries Plus since May 2021. In this role, Shelley manages regional multi-unit leaders for both corporate and franchise stores, while also supporting new franchise store development and overseeing corporate stores. Previous roles include Director of Sales and Operations at Batteries Plus, GM at Ulta Beauty during the COVID-19 pandemic, and GM/HR Manager at Mattel, Inc. Shelley's career also features district management positions at Wilkerson - PANDORA Jewelry Division and Samsung Electronics America, as well as multi-location leadership roles at Microsoft, Forever 21, Gap Inc., and The Walt Disney Company. Throughout the career, Shelley has demonstrated a strong focus on team development, premium service delivery, and operational excellence.