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Shah has extensive experience of working across varied sectors spanning Consumer Durables, Telecom and FMCG. He has an innate knack for understanding consumers, passion for action, people development experience and clarity of thought and purpose. In his previous role, Gunjan was the Chief Commercial Officer at Britannia Industries. He spent the early stages of his career working with brands such as Asian Paints and Motorola before moving on to Britannia in 2007.