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Irene Cabanas has a solid work experience spanning over several companies and roles. Irene is currently working as the VP of Experiential Marketing at Bastion Amplify since June 2022. Prior to this, they held the same role at IMW Agency from February 2019 to March 2023. At IMW Agency, they also served as the Director of Experiential Marketing from October 2012 to March 2023, where they worked on integrated marketing solutions for clients in various industries. Irene also has experience as the Experiential Marketing Director at LatinSphere Advertising from September 2009 to March 2012. Irene started their career as the Promotions Manager at Casanova Pendrill from January 2008 to March 2009. Before that, they worked as a Marketing Associate at Pacific Trellis Fruit - Dulcinea Farms from January 2006 to December 2007. Irene's early career includes roles such as Senior Account Executive at Integrated MarketingWorks from 2000 to 2005 and Special Events Manager at the National Multiple Sclerosis Society from February 1998 to February 2000.

Irene Cabanas attended California State University, Fullerton from 1993 to 1998, where they earned a Bachelor of Arts degree in Communications with a minor in Spanish. In 1998, they also briefly attended Universidad Autónoma de Guadalajara, where they pursued a minor in Spanish.