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Kristin Shamberg (Morgan) has a diverse work experience spanning over several years. Kristin currently holds the position of Group Vice President of Research & Insights at Basis Technologies since June 2021. Prior to this, they worked at Centro from 2006 to 2020, starting as a Shift Supervisor at Boston Market from 1994 to 1998, and later transitioning to roles at Newspaper Services of America and the Chicago Tribune. At Centro, they held various positions such as Vice President of Media Sciences, Senior Product Manager, VP of Strategic Insights, Director of Strategic Insights, Director of Client Research, and Manager of Research & Analytics. In these roles, they gained valuable expertise in research, analytics, media sciences, and strategic insights.

Kristin Shamberg (Morgan) attended Joliet Junior College from 1996 to 1998, where they studied business. Kristin later pursued a Bachelor of Arts (BA) degree in Business Administration and Management, General at the University of St. Francis from 1998 to 2000.