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Frank Cassani has a diverse work experience in marketing and analytics. Frank currently holds the position of Director, Client Analytics at Basis Technologies since July 2023. Previously, Frank worked at Xaxis, where they served in various roles, including Associate Director and Manager of Insights & Analytics, Analyst of Insights & Analytics, and Digital Coordinator. In these positions, they were responsible for data analysis, campaign optimization, and coordinating with internal teams to achieve campaign goals. Prior to Xaxis, Frank worked at NEMO Health as a Marketing Coordinator and Marketing Intern. In these roles, they executed marketing strategies, analyzed data, organized events and tradeshows, and created social media content. Frank demonstrated strong analytical skills, creative abilities, and a meticulous attention to detail throughout their work experience.

Frank Cassani completed their Bachelor of Science in Business Administration with a major in Marketing at Oakland University from 2012 to 2017.