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Catherine Scholl is an accomplished marketing professional with a robust background in social media investment and digital strategy. Currently serving as the Director of Social Media Investment at Basis Technologies, Catherine has previously held roles as a Senior Social Media Buyer and Paid Social Specialist within the same company. Catherine’s experience includes an internship at The Richards Group, where social listening and digital trend research were key responsibilities. Catherine also worked as a Graduate Research and Teaching Assistant at Southern Methodist University, enhancing students' media literacy and mentoring in advertising operations. Prior experience includes roles as a SEM & Social Media Analyst at Federated Media, Media Planning Intern at GSD&M, and Digital Media Intern at Waveborn. Educational qualifications encompass a Master of Arts in Advertising from Southern Methodist University and a Bachelor’s Degree in Digital Media and Public Relations from Juniata College, with both degrees reflecting academic excellence.