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Britni G.

Senior Vice President, Product & Customer Marketing at Basis Technologies

Britni G. has a diverse range of work experience, spanning over several industries and roles. Britni began their career as a Sales and Marketing Associate at Earnhardt Auto Centers and later at the Phoenix Suns. Britni then transitioned into the digital marketing field, working as a Digital Marketing Manager at Yodle, where they managed a portfolio of B2C accounts and implemented SEO/SEM campaigns.

Britni then moved on to Sitewire, where they served as an Account Director, managing digital advertising campaigns for clients in various industries. Britni also held roles at BIG YAM, The Parsons Agency as a Group Account Director, and at Magnetry as a Vice President and Digital Director, where they focused on media buying, management, content strategy, and SEO.

Britni continued to advance in their career, becoming a Sr. Director of Performance Marketing at Tallwave, where they partnered with ambitious companies to create exceptional customer experiences. At Tallwave, they worked with clients such as American Express, Natural Grocers, The Nature Conservancy, In-Eight, and ACT!/Swiftpage Software.

Most recently, Britni joined Pinnacle Advertising, where they held various high-level positions including Vice President of Paid Media, Vice President of Owned Media, and Senior Vice President of Media. In their role at Pinnacle Advertising, Britni was responsible for initiatives such as building the first Owned Media department, crafting strategies, and implementing analytics, content marketing, social marketing, PR, web development, and email marketing.

Currently, Britni serves as the Vice President of Product Marketing at Basis Technologies, starting in 2022.

Britni G. completed their education at the W. P. Carey School of Business at Arizona State University, where they obtained a Bachelor of Science degree in Marketing. Additionally, they obtained a certification as a Real Estate Agent from HomeSmart in 2022.

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