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As the Executive Vice President of Media Strategy and Operations, April is focused on helping clients solve business problems in the complex world of digital media. During her tenure at Centro, April has partnered with several clients to develop and execute both brand-focused and performance-driven campaigns inclusive of a cross-channel media mix. In order to garner optimal results for clients, she and the team help clients expand their digital strategies to gain more efficiencies and better targeting. April currently leads a team of Centrons comprised of media, search, and social strategists, campaign managers, and analysts. Prior to joining Centro, April was the Senior Vice President and Senior Director of Media Strategy and Innovation at TM Advertising, an independent full-service agency within IPG/McCann Worldgroup. In this role, April was responsible for managing the media department, partnering with clients and participating in new business development. April has over a decade of digital media experience and has partnered with clients across numerous verticals including CPG, energy, finance, healthcare, insurance, pharmaceutical, recruitment, retail and travel and tourism.