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Martin Eichholz is a Managing Partner US at Basis, a custom research consultancy. Martin is a member of the American Council on Germany and the Professional Advisory Council for the Master of Science in Applied Psychology Program at the University of Southern California. Prior to their current role, Martin held senior positions at MarketCast, Kelton Global, and Frank N. Magid Associates. With a Ph.D. in Mass Communication from Syracuse University, Martin has a strong background in research and strategy, with a focus on market research, organizational development, and insights.