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David Griffiths is currently the Chief Technology Officer at Basis, where David is also the Ideas Founder of Basis Group. Prior to this, David was the Vice President of Innovation at Black Swan Data and Vice President at C Space. David also held the position of Head of Insight & Creativity at The Conspiracy Group and Director of Insight at Havas Riverorchid. David's extensive experience includes specializing in surfacing trends, audience understanding, communication, and impact evaluation. David is a graduate of the University of Brighton with a Bachelor of Arts degree in Business and Marketing.