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Viktorija Pashuta has a diverse work experience in the fashion and media industry. Viktorija is currently the CEO and Editor-in-Chief of BASIC Magazine since 2016. Prior to that, they worked as a Fashion Photographer and Filmmaker at Pashuta Photography starting in 2010. Viktorija gained international recognition for their work, known for their use of saturated and vibrant colors. Viktorija also worked as a Creative Director at Runway Media Group in 2015. Before that, they held the position of Art Director and Marketing Manager at VAMP Group from 2006 to 2013, where they were responsible for developing marketing plans and driving marketing programs and strategies. Viktorija also worked as a Fashion Journalist at Podium Art Magazine & Kosmetik Baltikum Magazine from 2005 to 2006, published articles on fashion, lifestyle, art, and cinema, and managed fashion content as a Fashion and Style Section Editor.

Viktorija Pashuta started their education by attending the University of Latvia from 2003 to 2007, where they obtained their Bachelor of Arts degree in Humanities with a major in Philology. Following this, they pursued further studies at Oxford Brookes University from 2006 to 2007, earning their Master's degree in Marketing.