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Craig Leaf has over 28 years of experience in various leadership roles in the consumer goods industry. Craig is currently serving as the President at Basic Fun! Prior to this, Craig held multiple positions at Amscan, including EVP of Strategy & Market Development and EVP of International. Craig also served as the President of the Specialty Division at Grasslands Road. Craig's earlier experience includes roles at Hallmark Cards, where they focused on channel marketing, sales training & development, and national account management.

Craig Leaf completed their BA in Political Science from Brooklyn College in 1993. Craig later pursued a Master's in Business Administration (MBA) with a specialization in Business Administration from Baker University, completing the degree in 2002.