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Nicolette is co-founder and Vice President of Product at BASE BUTTER. Nicolette graduated from Howard University with a bachelor’s in community health and psychology and a masters in nutrition science from McGill University. Nicolette started her career dedicated to making behavior change a lot easier to implement and execute. After realizing the red-tape that often plagues “traditional” processes were getting in the way of making social impact, Nicolette joined the tech world where with a little imagination and a splash of the latest tech, creating solutions to problems became a lot easier and much more accessible. She has worked for a number of startups such as ALOHA, Greatist, and Justworks in various product functions, focused on building both CPG and digital health and wellness products. She is passionate about connecting the right customer, to the right product, at the right time.