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Asif Maqbool is a seasoned finance professional with extensive experience in financial control, planning, and analysis. Asif has a proven track record of leading financial transformations, driving cost reductions, and optimizing processes across multiple entities. As Group Financial Controller at Basamh Group, Asif led F&A transformation efforts, reducing headcount and localizing processes. Prior to this, Asif held various finance roles at companies such as GoodyCo, Sunbulah Group, and Procter & Gamble, where Asif managed financial planning, analysis, cost management, and accounting. Asif's expertise in SAP implementation, internal audit, and compliance has contributed significantly to the success of their organizations.