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Sarah Craft is a seasoned communications and marketing professional with extensive experience in developing targeted marketing strategies and enhancing brand engagement. Since November 2019, Sarah has served as a Senior Communications Specialist at Barton Malow, following a tenure at BNP Media where responsibilities included strategic marketing initiatives as a Senior Marketing Strategist. Previous roles encompass product marketing coordination at Kregel Publications, where notable achievements included a 20% increase in eBook sales and a significant boost in social media engagement. An education in English Literature and Communication from Hope College has equipped Sarah with strong writing and editing skills, further evidenced by internships at reputable organizations such as Our Daily Bread Ministries and Zondervan Publishers.