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Heather Malin is a seasoned media professional with extensive experience in media planning and buying. Currently serving as the Senior Manager of Media and Planning at BMG360 since April 2022, Heather previously held the role of Senior Media Buyer at Lockard & Wechsler from August 2012 to April 2022, where responsibilities included maximizing the effectiveness and efficiency of direct response and hybrid campaigns through Pay-for-Performance media placement. Prior to that, Heather worked at Diamond Media as a Media Buyer/Account Executive from August 2009 to July 2012 and began a career at Lockard & Wechsler in January 2007 as a Media Specialist. Heather holds a Bachelor's degree in Advertising from Northern Arizona University and has furthered education at Arizona State University.