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Sander Arts has a long and varied work experience in the tech industry. In 2016, they founded and became the CEO of Orange Tulip Consultancy, an independent agency servicing clients in the B2B and B2C space. In 2017, they became the Non Executive Director of Bare Conductive, a company that creates electrically conductive paint and sensor hardware. Sander then joined Arduino in 2018 as the SVP of Global Strategic Alliances and Business Development, and CMO. In 2019, they became the CMO and Marketing Advisor of Groq, a machine learning systems company, and Strategic Advisor and Investor for Incooling, a two-phase cooling system dedicated to cooling data centers. That same year, they co-authored the book "Cut the Bullsh*t Marketing". In 2020, they became the Fractional CMO of Syntiant Corp., a company that builds ultra-low-power, high performance, deep neural network processors. Since 2012, they have also been a Lecturer at the Stanford University Graduate School of Business. In 2022, they joined OKdo as the Chief Marketing Officer and Fractional CMO.

Sander Arts attended Mondriaan College from 1985 to 1993, where they earned an Atheneum. Sander then attended Radboud University from 1994 to 1999, where they earned a Master's Degree in International Business Communications (business, communications, economics, marketing). In 2011, they attended Stanford University Graduate School of Business, where they completed an Executive Program in Strategic Marketing Management.