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James Lake has a extensive work history in the marketing and communications field. James is currently serving as the Marketing Director at The Bardstown Bourbon Company since May 2022. Prior to this, they worked at Brown-Forman for over 13 years, holding various roles such as Senior Brand Manager, Premium Whiskey Category Leader, and Associate Brand Manager. James also has experience at The Hive as a Regional Director and Citadel Communications as a Senior Account Executive. James'scareer began at Entercom as an Account Executive.

James Lake attended the University of New Hampshire from 1997 to 2001, where they obtained a Bachelor's degree in Communication.