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Maddy Lumby is a seasoned professional in UX research with extensive experience in the field. Currently serving as Vice President of UX Research at Barclays since April 2022, Maddy previously held the position of UX Research & Optimisation Manager at ao.com from May 2015 to March 2022. Earlier experience includes roles as Optimisation Manager for A/B testing and Web Publishing Executive at Tesco from September 2011 to April 2015, where Maddy played a central role in site development and content management. Maddy began their career as a Senior Buyer's Clerk in Beauty Online and Promotions at Harrods and participated in The Sales Academy graduate scheme. Maddy holds a 1st Class BA Hons degree in Historical Studies from Newcastle University.