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Kimmo Rantala is an experienced professional in digital marketing and e-commerce, currently serving as the COO of Barabra, a digital agency within the Heku group, where leadership has resulted in sustained profitable growth with a turnover of 2 million since June 2016. Previous roles include Marketing Consultant at Nordic Morning, focusing on loyalty marketing and data-driven strategies, E-Commerce Manager at Top-Sport overseeing digital marketing and loyalty programs, Digital Planner at Intersport Finland Oy managing brand marketing campaigns, and Project Manager at Seed Digital Media Oy, enhancing digital marketing quality across various projects. Early career experience includes web journalism at MTV Oy, which involved sports news coverage, and project research in urban studies with the City of Helsinki. Kimmo Rantala holds degrees in social sciences from the University of Helsinki and Markkinointi-instituutti.