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Guillaume Villa is a seasoned professional with extensive experience in product innovation and digital strategy within the financial services sector. Currently serving as Head of Innovation and Digital Products at Baobab Group since November 2022, Guillaume previously held the position of Global Head of Product Line at ING AXA from September 2018 to November 2022, where significant achievements included launching four products in two countries and achieving a customer satisfaction score of 4.6 out of 5. Guillaume's earlier roles at ING Bank France spanned from 2002 to 2018, including Head of Business Development and Head of Innovation – Customer Experience & Mobile, where work focused on establishing new revenue models and enhancing organizational innovation. Guillaume holds a Diplôme d'ingénieur in Technologies de l'information from Arts et Métiers - École Nationale Supérieure d'Arts et Métiers, obtained in 2001.