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Alejandro Barreras Espino currently serves as the Sub-Director of Senior Digital Channels at Hey Banco, where responsibilities include product ownership and process design leadership across various digital platforms, including mobile applications and AI initiatives. Previous experience at Banregio encompasses roles such as Sub-Director of New Product Development, focusing on banking services and digital onboarding, and mentoring for SMEs in strategic planning and digital marketing. As a co-founder of FloresYa!, Alejandro has implemented innovative retail strategies. Earlier career highlights include strategic planning roles at Corporativo AGM and multiple project professional positions, where expertise in strategic analysis and implementation of various planning methodologies was demonstrated. Alejandro holds a Master's degree in Strategic Foresight from Tecnológico de Monterrey and a Bachelor's degree in Economics and Finance from the Institute of Technology of Sonora.