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Arturo Martínez Ríos has extensive work experience in the marketing and spirits industry. Arturo currently serves as the Chief Marketing Officer at Bankaya, a role they have held since 2022. Prior to this, they were the General Manager of Kwai Latam at Kuaishou Technology from 2021. Arturo was the TikTok Country Manager from 2018 to 2021, and the Senior Marketing Strategist Latam at Uber from 2017. From 2007 to 2017, they held various roles at Diageo, including Head of Johnnie Walker, Senior Global Employer Brand Manager, Innovation Manager for Baileys Western Europe, Brand Manager for Johnnie Walker, Old Parr, Buchanan's, and Reserve, and Trainee for Johnnie Walker.

Arturo Martínez Ríos obtained a Licentiate degree in Marketing from Tecnológico de Monterrey between 2002 and 2007.