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Joseph Asaly is an experienced Product Owner with a strong background in product management and e-commerce. At Bank Deutsches Kraftfahrzeuggewerbe GmbH since June 2020, Joseph defines product roadmaps, prioritizes backlogs, and manages stakeholder requirements. Previously, Joseph held similar roles at Omniga GmbH & Co. KG and served as an eCommerce Product Manager at Expedia, where detailed user stories and usability studies enhanced product success. Joseph's tenure at Otto Group as an e-Commerce Manager involved overseeing product data management and launching new features across online shops. Joseph also has foundational experience from various roles in startups and public utilities, supported by a Bachelor of Applied Science in Marketing from Pforzheim University and coursework in Business Administration from Universidad de Alcalá.