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Astrid Sofie Dahl Jelstrup is an experienced media professional currently serving as Formats, Insights & Acquisitions Manager and Nordic Content Manager at Banijay since October 2021. Previously, Astrid held the position of Development Executive Producer at Bull House Media, specializing in development for a Danish independent production company. At Discovery Inc, Astrid worked as Project Manager and Executive Producer, focusing on high-quality content strategy and publication. Prior roles include Acquisitions Executive for factual and documentary programming at DR - Danish Broadcasting Corporation, as well as various positions within the organization, including Project Leader and Assistant roles. Astrid's early career included working as an Assistant Cultural Attaché at the Ministry of Foreign Affairs of Denmark and production-related positions at The Danish Broadcasting Corporation. Astrid holds a Master’s Degree in Media from Københavns Universitet and a Master’s level education in Marketing Strategy & Negotiation from Copenhagen Business School.