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Sofia Guzman has a diverse and extensive experience in marketing and innovation within the banking industry. Sofia has held various managerial positions in Banesco Banco Universal, where Sofia spearheaded the development and implementation of marketing strategies, product launches, customer experience initiatives, and brand management. With a background in economics and a specialization in marketing and innovation, Sofia has played a key role in driving the growth and profitability of the businesses Sofia has been involved with.