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Cleidy Alexandra Velandia is an experienced sales and marketing professional with a diverse background across various industries. Currently serving as Sales Manager for LATAM and the USA at Band of Insiders since May 2023, Cleidy previously held the position of CMO at PointsKash from March 2022 to April 2023, focusing on blockchain technology for digital asset conversion. Cleidy's career also includes a role as Director of Commercial Strategy and Planning at As Seen On TV, Inc., and as Franchise Marketing Manager at RDP Group, where expertise in consumer products and international franchise concepts was developed. Other notable positions include Product Manager at Inspired Gaming Group and Marketing and Sales Coordinator for Hernando Trujillo Md. Cleidy's academic credentials include a Digital Marketing Master’s degree from Florida International University and additional studies in neuromarketing, psychology, and visual merchandising from various prestigious institutions, including Northwestern University and MIT Sloan School of Management.