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Ricardo Sanfelice de Souza was recently elected as the executive officer responsible for innovation and data. Prior to that, he worked as chief marketing and digital officer at Banco Bari from 2020 to 2022, at Telefonica from 2015 to 2019 as marketing vice president and as digital and innovation vice president, at GVT in the positions of marketing and of quality vice president and strategy and marketing executive officer, marketing manager, product manager and marketing analyst during the years of 2001 to 2015. He holds a degree in electric engineering from Universidade Federal do Paraná, an MBA in marketing from Fundação Getúlio Vargas, an MBA in strategic marketing management from University of Chicago and an executive program in strategy and innovation from Stanford University.