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Priscila Padua is a Senior Business Leader at banco BV, specializing in growth and acquisition strategies, product personalization, and onboarding processes in the digital banking space. With a strong foundation in product management and partnerships acquired through previous roles at Bliss.me, Cartão Elo, Banco Original, Itaú Unibanco, Citi, and MasterCard, Priscila has led innovative developments in credit card solutions, loyalty programs, and payment systems. Priscila holds a Bachelor's degree in Business Administration from FAAP and a postgraduate degree in Positive Psychology from Pontifícia Universidade Católica do Rio Grande do Sul, complementing a career focused on enhancing well-being, customer success, and engagement through psychological principles and effective marketing strategies.