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Pedro Gómez Melgar

Europe Digital Analytics Lead, Digital Europe at Banco Santander

Pedro Gómez Melgar has extensive experience in digital analytics, project management, and technology development. With a background in Computer Science, Pedro has held various leadership positions in companies such as Grupo Santander, Zed, PRISA TV, DTS, Sogecable, Vía Digital, Grupo Aubay, and Customware, S.L. Pedro is known for effectively managing global teams, complex projects, budgets, and operational KPIs. Pedro has been involved in major international projects related to digital transformation, mobile operators, and technical platforms. Pedro's expertise lies in Agile methodologies, customer care projects, and system integrations.

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