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Àlex T. has extensive work experience in various roles related to digital sales, product ownership, and mobile and web product management. Àlex'smost recent role was as the Chief Digital Officer (CDO) at Banco Sabadell en México. Prior to that, they held positions at Banco Sabadell, Iberia, PromoFarma.com, Vueling Airlines, fotocasa, Anuntis Segundamano, Expo Hoteles & Resort, NH Hoteles, and AC Hotels. Throughout their career, Àlex has demonstrated expertise in managing digital products and channels, as well as implementing web and mobile strategies.

Àlex T. has a Master's degree in Innovation and Technological Business Management from Universitat de Barcelona, which they completed from 2008 to 2009. Àlex also holds a Master's degree in e-Tourism, Marketing Strategies, and Online Commercialization from the same university, which was obtained from 2006 to 2007. In addition, Àlex T. has a Certificate in Advanced English from the International Language School of Canada, acquired in 2010. Àlex completed their undergraduate studies at Universitat Autònoma de Barcelona, earning a Diplomatura de Turismo from 2002 to 2005.