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Joana Cardozo is a highly skilled professional with extensive experience in media strategy, digital marketing, and business consulting. Currently serving as a Consultora Especialista em Midia e Performance at Approach Comunicação, responsibilities include developing comprehensive media plans and analyzing campaign performance. Joana also provides strategic consultancy for PMEs and startups at Sebrae Bahia and teaches digital marketing at Senac RJ. With a background in mentoring businesses within incubators and consulting for various companies such as Loures Consultoria and Bravo Serviços, Joana has cultivated expertise in both traditional and programmatic media, as well as marketing innovation. Joana's academic credentials include a degree in Gestão da Informação e Marketing Estratégico from Estácio and an MBA in Gestão da Inovação Tecnologia e Empreendedorismo from Descomplica.