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Federico Campo Piombi is a seasoned User Experience professional with extensive experience in leading UX teams across various prominent organizations. Currently serving as UX Chapter Lead at Banco del Sol since May 2023, Federico previously held positions as UX Manager at Pomelo and User Experience Lead at Banco Supervielle, where responsibilities included aligning product strategies with business KPIs and leading UX/UI design squads. Federico's career also encompasses significant roles at Santander Argentina, focusing on the User Experience of online banking and mobile applications, as well as CRM system design to enhance customer service interactions. With foundational experience as a Flash Developer and Macromedia Director Programmer, supported by a degree in Multimedia from Universidad de Belgrano, Federico has consistently contributed to creating engaging user experiences across digital platforms.