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Rody Bolivar Reyes Fajardo has over 18 years of experience in the marketing and financial sectors, with a current role as Ejecutivo de Canales Financieros at Banco de Machala since April 2005. Responsibilities include market intelligence and managing commercial administration of transactional channels. Previously served as Analista de Mercadeo, focusing on developing marketing strategies and implementing new financial products to enhance customer experiences. Rody also has experience as Coordinador de marketing, overseeing budget preparation, advertising campaigns, and market research. Early career roles include Ejecutivo de Ventas y Cobranza at REVISTA MATCH POINT and Ejecutivo de Cuenta Corporativas at LETRECORP. Rody holds a Licenciatura en Marketing from Universidad de Guayaquil, earned from 2005 to 2010.