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Carlos Medina Piedra serves as the Head of Banca Patrimonial at BanBif since April 2022, focusing on commercial strategy and client portfolio growth. Carlos is a co-founder of C&M Trading Co, which specializes in high-quality outdoor products, and Artesan Punta Hermosa, a bakery and café known for artisanal and organic offerings. Previous roles include Director Comercial at Redfin, where Carlos led commercial strategies in real estate, and various positions at Interbank, culminating as Head of ATMs and Agentes, emphasizing the development of alternative banking channels. Carlos holds multiple degrees, including a Master's in Administration and a postgraduate degree in Fintech from Pacífico Business School.