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Isabella Devereux currently serves as an Insights Manager at BAMM since January 2024. Prior to this role, Isabella was the Research Lead at Picnic from March 2021 to October 2023, and previously worked at Flamingo in various capacities including Senior Semiotics Analyst, Semiotics Analyst, Semiotics Research Executive, and Semiotics Intern from October 2018 to March 2021. Isabella holds a Master of Arts with Honours in Social Anthropology from The University of Edinburgh (2014-2018) and completed a third-year exchange program at the University of Melbourne, specializing in Indigenous Studies, Cultural Theory, and Critical Race and Whiteness Studies. Educational background also includes A Levels from Beaumont School with notable results in English Literature, Philosophy, Psychology, EPQ, and History.