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Dinisha Cherodian is the Director at BAMM since August 2022. Prior to this, she held the position of Director at InSites Consulting from May 2021 to August 2022 and Principal at Incite from August 2015 to May 2021. With a background in Biomedical Sciences from the University of Southampton, Dinisha has held various research and managerial positions at companies such as Ipsos, Ipsos MORI, and The Planning Shop international. She brings a wealth of experience in strategic consumer research consultancy to her current role at BAMM.