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A Philosophy graduate from the University of the Philippines, Kat has dipped her hand in various functions at Balsam Brands in the past ten years. Starting from eCommerce to Performance Marketing and Social Media teams, she has grown to her current position as Director of Marketing. She oversees paid and organic efforts and leads various cross-geographical and cross-functional initiatives. If given a superpower, she wants to have healing and teleporting powers to help people in need no matter where they are.