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Sergio Diana has extensive experience in sales within the confectionery industry, having worked as a Rappresentante di vendita at Balocco Spa Industria Dolciaria. Prior to this role, Sergio Diana served as an Agante at Sperlari S.p.a. from November 1979 to December 1996. Sergio Diana holds a diploma from the Istituto Alberghiero Statale di Fiuggi, demonstrating a strong foundation in the hospitality sector.