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Sarah Balmer is the Founder and CEO of Balmer Agency, established in October 2014, specializing in developing digital marketing strategies for diverse clients globally. Additionally, Sarah is the founder of After Tan Co since 2016. Prior experience includes serving as Merchant Engagement Manager at American Express from August 2010 to January 2015, where responsibilities encompassed developing engagement strategies and managing analytics. Previous roles include Brand Strategy Director at eleven and tmh, as well as Account Director positions at JWT and M&C Saatchi. Sarah Balmer holds a Bachelor's Degree in Arts (Criminology) from the University of Melbourne.