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Oliver West is a seasoned digital marketing professional with extensive experience in paid search and media management. Currently serving as Senior Digital Manager at Bally's Interactive, Oliver leads the Paid Media pillar for North America Interactive and defines acquisition strategies. Previously, Oliver held key roles at Gamesys, developing PPC strategies and managing significant budgets for brands within competitive markets. Prior experience includes managing high-stakes PPC campaigns at Confused.com, executing client acquisition strategies at WebBox Digital, and various marketing positions at Penguin Wealth and Get Financial Advice. Oliver holds a Bachelor of Arts in Combined Honours: Business and Geography from the University of Liverpool.