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Gurps Dhillon is an experienced marketing professional currently serving as the Director and Head of Performance Marketing at Bally's Interactive since November 2021. Prior to this role, Dhillon held the position of Head of Digital Strategy at Gamesys from May 2021 to November 2021. Dhillon's earlier career includes key roles at Elevate Credit International Limited as Head of Brand & Media and Head of Brand Marketing, Media & CRM, and as a Marketing Consultant for the University of Leicester, where significant contributions included developing a global brand positioning strategy. Dhillon's extensive experience at Capital One, spanning over 13 years, included roles from Senior Brand Manager to Head of Brand Marketing, where responsibilities ranged from driving brand engagement to overseeing multi-million pound budgets. Dhillon holds an MBA in Business Administration from the University of Liverpool and a BA (Hons) in Social Sciences from Nottingham Trent University.