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Shira Stember is a seasoned entrepreneur and innovator with extensive experience in brand development, startup advisory, and mentorship. Currently serving as a Mentor at Get Sh!t Done, Founder of BYRON+FIVE, and a Startup Advisor at Loyal VC, Shira also contributes to Balloon's Customer Advisory Board, focusing on collaborative leadership. Previously, Shira co-founded and held dual roles as CMO and COO at Snickerdoodle Labs, promoting privacy-first data solutions, and served as Senior Vice President of Brand Innovation at Citi, where innovative initiatives were implemented to enhance brand perception. Shira's academic contributions include lecturing at prestigious institutions such as Rutgers University, The Johns Hopkins University, and NYU Stern School of Business. Shira holds an M.B.A. from NYU Stern and a BBA from The George Washington University.