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Sandra Oboh has a diverse background in the music and sports industry. Sandra began their career in 2013 as an Associate Producer for the NBA at Bleacher Report. In 2014, they moved to WarnerMedia as a Production Manager for truTV. In 2015, they founded SoBoh Consulting, a multi-media, brand management, and marketing strategy firm, where they provided leadership and expert guidance in the identification and shaping of digital strategy and new areas of investment and revenue for clients. In 2017, they joined Wave Sports + Entertainment as the Head of Music & Emerging Sports Partnerships, and was a founding member and instrumental in raising the company's market value from $0 to $70 Million in three years. In 2020, they moved to Ballislife as the Head of Music and Athlete Partnerships.

Sandra Oboh obtained a B.S. in Business Administration and Marketing from Wesley College. Sandra then went on to pursue a M.A. in Cinema & Television Studies from New York University.