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Kevin Lange currently serves as SVP, General Manager for multiple companies including the COOL company, COOL Media, OKO Digital, and Insticator since April 2023, while also holding the same title at Balihoo since November 2016. At Balihoo, Kevin Lange has been instrumental in driving six consecutive years of profitability, maintaining a client retention rate exceeding 90%, and successfully transforming the business strategy. Prior to these roles, Kevin Lange was SVP of Media Operations at EMX by Big Village from January 2021 to April 2023, where leadership focused on executing programmatic campaigns and achieving client KPIs. Kevin Lange's career began at Starcom MediaVest Group, where rapid advancement led to significant contributions in product development and digital revenue streams from 2001 to 2016. Kevin Lange holds a Bachelor of Science in Advertising from Bradley University.